BOSEM Natural Hires BrandDNA to Handle Marketing Efforts in North America!

Bosem Natural has retained BrandDNA to develop an integrated branding strategy for their all-natural, purely organic beauty products. The company coined the term "cosmeceuticals" to describe the hybrid nature of the products; namely, both beauty oriented yet scientifically proven.

BrandDNA specializes in helping launch new products by developing a consistent brand image while attaining high profile media placements for their clients. BrandDNA's successful track record for developing integrated branding programs will assist in propelling Bosem Natural to the forefront of the emerging direct-to-consumer approach to marketing and sales, which allows the company to market premium quality beauty enhancement products at competitive prices.

Bosem Natural CEO Aric Dumai, commented, "Everything is coming together just as we planned. Now that we have a top-notch PR and branding agency in place we are ready to take our business to the next level. With our new branding campaign ready to launch, this media and social networking push by BrandDNA should help bring even more consumers into the Bosem Natural family."